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Justin Banon is a technology, market, and thought leader in Web3, focused on the tokenization of physical real world assets.

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Justin has contributed op-eds to Coindesk, Blockworks, and The Defiant, and has been featured in Tatler, The Drum, and Cointelegraph. He’s appeared on CNBC and at events like Davos and NFT NYC. Justin is an active speaker and panelist at tier one events such as DEVCON and EthCC. 

Justin founded Boson Protocol - Web3’s decentralized commerce layer.  In 2021, Boson raised $36 million and was later named a World Economic Forum Technology Pioneer. In 2024, he announced the launch of a second protocol, Fermion, for the verified tokenization and fractionalization of high-value assets. Together, Boson and Fermion serve as the de facto decentralized infrastructure for tokenizing any physical asset.

Boson has partnered with brands such as Tommy Hilfiger and Hogan, as well as technology platforms like WooCommerce, the world’s largest e-commerce platform. As a partner at Outlier Ventures, a leading Web3 accelerator, he mentors startups and helps shape the future of Web3. 

Justin holds a bachelor’s degree in physics and two master’s degrees in Digital Innovation and Crypto Technology. He is actively involved in research, focusing on the Web3 computable economy, and has co-authored several papers on the subject, including with blockchain economist Professor Jason Potts. 

Justin’s mission is to enable a new computable economy—unlocking exponential wealth and driving a step change in human progress—by building the general-purpose decentralized infrastructure for tokenizing physical assets.

Previous Media
& Speaker
Engagements:

About Boson Protocol

Boson Protocol is Web3’s decentralized commerce Layer, enabling the commercial exchange of any physical thing as redeemable NFTs. Redeemable NFTs (rNFTs) can be thought of as NFT vouchers for things which can be: bundled to create phygitals and digital twins, programmed to enable token-gating to holders of specific NFTs and configured to return royalties on secondary sales. Simply purchase the redeemable NFT and get the physical item or your money back.

In March of 2021, Boson completed a $25.8m public sale, having also successfully raised $10 million USD in private investment rounds. V2 of the Boson Protocol launched in late 2022 and has been lauded as a foundational piece of Web3 infrastructure, with Boson being awarded World Economic Forum Technology Pioneer status for the potential of this technology to democratise and transform global commerce.

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Justin Banon on Stage:

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Devcon 2024 presentation 'How Web3 and RWAs Unlock Exponential Wealth via a Computable Economy.' by Justin Banon and Professor Jason Potts

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NASDAQ interview at Consensus 2022: decentralized commerce and what it will mean for brands

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NFT NYC London 2022

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CNBC at Davos 2022: The Metaverse, NFTs and the world of Web3

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Metaverse Fashion Week 2022: Fireside chat with Tommy Hilfiger and Cathy Hackl

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EthCC 5 (2022): Boson Protocol v2 whitepaper preview

Past Media Features

How AI Agents and Crypto Will Revolutionize Commerce.

The synergy between AI and decentralized protocols will be central to the transformation of commerce, argues the founder of infrastructure firm Boson Protocol.

Luxury’s new reliance on the US, & the new threat to Net-a-Porter and Farfetch.

DeepSeek’s breakthrough in creating advanced AI for just $5.57 million, versus Meta’s $500 million, signals a fundamental shift in how luxury consumers will discover and purchase high-end goods. This “Sputnik moment” of AI will lead to the sunset of the website era and, consequently, the transformation of luxury retail argues Banon.

The computable economy will unlock a new economic order.

Web3 and RWA tokenization enable a computable economy.

17 ways technology could change the world by 2027.

Innovation is critical to the future well-being of society and to driving economic growth.

Significant Crypto Milestones in 2024 and What to Expect in 2025.

Korea IT Times celebrates its 20th anniversary with Insightful columns from local and international thought leaders.

Discover how our technology empowers the luxury sector to leverage new opportunities, drive innovation, and enhance brand value.

Justin Banon was featured on FINTECH TV Global to discuss how Boson Protocol's and Fermion Protocol's technology is driving innovation through the tokenization of physical real-world assets.

“We Will See TradFi Markets Embrace RWA Tokenization”

Boson Protocol's Justin Banon explores real-world asset tokenization's potential to bridge DeFi and TradFi, transforming digital commerce and ownership in the Web3 landscape.

How Crypto Will Change The Investing Landscape of The Real World

Exploring the Future of Real-World Investments with Crypto Innovator Justin Banon

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How Web3 Unlocks Exponential Wealth and a Computable Economy

Discussion of academic paper authored by Prof, Jason Potts and Justin Banon

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How I’m Making It: Justin Banon, Co-Founder of Boson Protocol, on How He Revolutionised the Metaverse

Why even Web3 commerce first-movers are headed for disruption and what they can do about it.

Justin Banon in the Media