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About

Justin Banon

Justin Banon is a technology, market, and thought leader in Web3, focused on the tokenization of physical RWAs.

Justin founded Boson Protocol - Web3’s decentralized commerce layer.  In 2021, Boson raised $36 million and was later named a World Economic Forum Technology Pioneer. In 2024, he announced the launch of a second protocol, Fermion, for the verified tokenization and fractionalization of high-value assets. Together, Boson and Fermion serve as the de facto decentralized infrastructure for tokenizing any physical asset.

Boson has partnered with brands such as Tommy Hilfiger and Hogan, as well as technology platforms like WooCommerce, the world’s largest e-commerce platform. As a partner at Outlier Ventures, a leading Web3 accelerator, he mentors startups and helps shape the future of Web3.

Justin holds a bachelor’s degree in physics and two master’s degrees in Digital Innovation and Crypto Technology. He is actively involved in research, focusing on the Web3 computable economy, and has co-authored several papers on the subject, including with blockchain economist Professor Jason Potts.

Justin’s mission is to enable a new computable economy—unlocking exponential wealth and driving a step change in human progress—by building the general-purpose decentralized infrastructure for tokenizing physical assets.
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Featured Writing

The Battle for Ownership of Everything

The Physical RWA Super-system: defending humanity against the rising threat of the centralized ownership of all physical assets.

Web3 Computable Economy

The paper, co-authored by Justin and Prof. Jason Potts, a leading blockchain economist, discusses the transition from an industrial to a digital economy.

Boson Masterplan Part V

Explore initiatives Boson is going to focus on, including developing Boson as a foundational platform for Decentralized Agentic AI Commerce, driving civilization-scale adoption of Boson and unlocking a Computable Economy.

The computable economy will unlock a new economic order

Web3 and RWA tokenization: building the revolutionary 'computable economy.'Luxury markets lead adoption, creating new ownership models and unlocking trillions.

How Web3’s 'programmable commerce layer' will...

The world economy is in the early stages of a profound transition from an industrial to a digital economy.

Writing

2019 Whitepaper

The original Boson white paper from 2019, where we present Boson Protocol, decentralized infrastructure for enabling autonomous commercial exchanges on Ethereum.

The Boson Metasystem

The original Boson white paper from 2019, where we present Boson Protocol, decentralized infrastructure for enabling autonomous commercial exchanges on Ethereum.

Introducing Boson v3: The Foundation for Decentralized AI Commerce

Boson Protocol takes a monumental step forward with the release of Boson v3, which positions Boson as the foundation for decentralized AI commerce.

Fermion Lightpaper

An introduction to Fermion: decentralized infrastructure for fractionalizing and exchanging verified, high-value physical assets across humans and AI.

Fermion Greypaper

A deeper dive into Fermion’s design—exploring the architecture, mechanisms, and incentives behind the protocol.

Boson Masterplan IV

Boson’s roadmap for bringing physical assets onchain, introducing the Schrödinger Upgrade and the new Fermion Protocol.

Boson Masterplan III

Bridging Web2 and Web3 to drive mass adoption of decentralized commerce.

Justin Banon on Stage:

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Devcon 2024 presentation 'How Web3 and RWAs Unlock Exponential Wealth via a Computable Economy.' by Justin Banon and Professor Jason Potts

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NASDAQ interview at Consensus 2022: decentralized commerce and what it will mean for brands

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NFT NYC London 2022

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CNBC at Davos 2022: The Metaverse, NFTs and the world of Web3

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Metaverse Fashion Week 2022: Fireside chat with Tommy Hilfiger and Cathy Hackl

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EthCC 5 (2022): Boson Protocol v2 whitepaper preview

About Boson Protocol

Boson is building civilization-scale infrastructure enabling the decentralized exchange of any physical asset for both humans and AI agents. The Boson Metasystem brings all physical assets onchain with the same deterministic properties as native digital assets, creating an efficient substrate upon which the economy "computes" transactions and unlocking exponential increases in wealth. This system combines Boson Protocol's optimistic exchange for everyday commerce with Fermion Protocol's verified custodial model for high-value assets, while building infrastructure for AI agents to execute physical world transactions.

Under Justin's leadership, Boson has secured $35.8M in funding and been recognized by the World Economic Forum as a Technology Pioneer. As trillions in physical assets move onchain, Boson orchestrates value throughout this ecosystem, positioning Justin at the forefront of one of our time's most significant economic transformations.

Boson Animation
Technology Pioneer Recognition
Global Innovators Community