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Justin Banon is a technology, market, and thought leader in Web3, focused on the tokenization of physical real world assets.

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Justin has contributed op-eds to Coindesk, Blockworks, and The Defiant, and has been featured in Tatler, The Drum, and Cointelegraph. He’s appeared on CNBC and at events like Davos and NFT NYC. Justin is an active speaker and panelist at tier one events such as DEVCON and EthCC. 

Justin founded Boson Protocol - Web3’s decentralized commerce layer.  In 2021, Boson raised $36 million and was later named a World Economic Forum Technology Pioneer. In 2024, he announced the launch of a second protocol, Fermion, for the verified tokenization and fractionalization of high-value assets. Together, Boson and Fermion serve as the de facto decentralized infrastructure for tokenizing any physical asset.

Boson has partnered with brands such as Tommy Hilfiger and Hogan, as well as technology platforms like WooCommerce, the world’s largest e-commerce platform. As a partner at Outlier Ventures, a leading Web3 accelerator, he mentors startups and helps shape the future of Web3. 

Justin holds a bachelor’s degree in physics and two master’s degrees in Digital Innovation and Crypto Technology. He is actively involved in research, focusing on the Web3 computable economy, and has co-authored several papers on the subject, including with blockchain economist Professor Jason Potts. 

Justin’s mission is to enable a new computable economy—unlocking exponential wealth and driving a step change in human progress—by building the general-purpose decentralized infrastructure for tokenizing physical assets.

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About Boson Protocol

Boson Protocol is Web3’s decentralized commerce Layer, enabling the commercial exchange of any physical thing as redeemable NFTs. Redeemable NFTs (rNFTs) can be thought of as NFT vouchers for things which can be: bundled to create phygitals and digital twins, programmed to enable token-gating to holders of specific NFTs and configured to return royalties on secondary sales. Simply purchase the redeemable NFT and get the physical item or your money back.

In March of 2021, Boson completed a $25.8m public sale, having also successfully raised $10 million USD in private investment rounds. V2 of the Boson Protocol launched in late 2022 and has been lauded as a foundational piece of Web3 infrastructure, with Boson being awarded World Economic Forum Technology Pioneer status for the potential of this technology to democratise and transform global commerce.

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Justin Banon on Stage:

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NASDAQ interview at Consensus 2022: decentralized commerce and what it will mean for brands

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NFT NYC London 2022

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CNBC at Davos 2022: The Metaverse, NFTs and the world of Web3

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Metaverse Fashion Week 2022: Fireside chat with Tommy Hilfiger and Cathy Hackl

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EthCC 5 (2022): Boson Protocol v2 whitepaper preview